Not everyone understands the terminology used when referring to graphic and website design so À La Digital Design has compiled a list of questions and answers to help you better understand the terminology used when we consult with you. We have also included some general FAQs that pertain to our policies, processes and important information.

Click on any question below to read an answer. 

À La Digital Design can create a graphic design or website for you no matter where you are located, but please keep in mind, we are not bilingual and can only offer services in English at this time. We have worked with clients all over Indiana and the U.S via email, phone and video conferencing; thank goodness for technology!

Currently, we are available by appointment only. Appointments can be made during these hours:

Monday: 11-3pm
Tuesday: 11-5pm
Wednesday: 11-5pm
Thursday: 11-5pm
Friday: 11-6pm

We are not available on weekends for appointments but we may be available to take calls and/texts from existing clients. 

À La Digital Design does not offer any financing or payment plans. 50 percent of the project total is due upfront to begin production. The remainder of payment will be due when the project is complete. We primarily use PayPal invoicing but we are also able to accept cash and money orders. We DO NOT ACCEPT CHECKS. Cash payments must be made at the office and money orders can be mailed to 5529 Bonna Ave, Suite 10, Indianapolis, IN 46219. 

Please note, any products, content or website will not be released to client until full payment is secured.

Our quotes/estimates expire in 30 days.

Cancellation fees will apply if a project is cancelled after work has been completed. The client will be expected to compensate us for work we have done. If any pre-production work has been done, you will owe 50 percent of the remaining balance. If we have gone into production or completed your project when you cancel, 100 percent of the remaining balance will be owed. 

All of our projects typically have a 2-4 week turnaround but if you need a project rushed, rush fees will apply. Our fees vary and are dependent on the project type and time frame; for a logo or marketing materials, expect at least a 50 percent rush fee and for a website design, expect anywhere from 100-200 percent. Why do we charge rush fees? Because we are prioritizing your project and working under a very tight deadline. 

We are not able to undertake any copywriting/SEO projects, website redesigns, packages, or visual branding projects for a quick turnaround.

No, all of our projects are done in house by our designers.

Unlike many design companies, our head designer also has a degree in Journalism and SEO writing experience, so you never have to deal with any other company throughout the process.

Please note we do not do any printing, and can refer you to a local printing company.

We will start the process by setting up a design consultation. Prior to the consultation, we will send you a questionnaire to fill out so we can learn about your brand, your business and your industry.

Then À La Digital Design will ask you to purchase your domain and/or hosting plan if you are starting from scratch. We can assist you with this step via screen share or an in-person meeting but please note it is your responsibility to purchase your domain and/or hosting plan, those prices ARE NOT included in our quotes.

If you have an existing site on a host other than WordPress or SquareSpace you will need to transfer your domain and export your website content to a WordPress or SquareSpace hosting plan. We can walk you through this process but we are not able to contact your current host, the client will need to contact their current hosting company to initiate that process.

Once those steps have been completed, we will begin the design process. 

Yes, we can help you. We recommend that our clients purchase a WordPress hosting plan from Go Daddy or through SquareSpace and can help walk you through the process. Please note the client is responsible for the purchase, these prices are not included in our quotes. GoDaddy-managed WordPress hosting plans include a domain name and a free email plan for the first year. 

Absolutely. Once we complete the website design and you have paid your remaining balance, it is yours to do with as you wish. A one-hour WordPress or SquareSpace training session is included in website packages and website design prices so we can teach you the basics of how to manage your own website.

We can write SEO-friendly content for your website for an additional fee, or you can write all the content and we will gladly incorporate it into your website. Don’t worry if it’s not complete and polished right away; we can use placeholder text until you’re ready to place your own content on the website.

If you are interested in having us write and design your website, learn more in our copywriting FAQ section.

À La Digital Design specializes in creating websites and visual branding for small businesses. We don’t cut any corners, we have just designed our services and packages to be budget friendly, without compromising quality.

Website designs vary, but generally we are able to complete the project in 2-4 weeks if the client remains proactive throughout the entirety of the project.

We can design WordPress or SquareSpace sites only (no transfers) for a quick turnaround, but rush fees will apply. Expect to pay up to 100-200 percent more to rush a website design. Why? Because we are prioritizing your project and putting in overtime hours to complete a job on a tight deadline.

Please note, SEO-friendly copywriting is not available for a quick turnaround.

No, logos are not included with a website design, but they are available as an À La Carte option for an additional fee. 

We will be glad to choose a nice font for your business name to be displayed on your website, or if you already have a logo, we can use that as well.

Logos start at $100 and can go up to $1000. Logos are a completely different design process and can take anywhere from 1-2 hours for a simple logo and all the way up to 15-20 hours for a very detailed logo.

Yes, we use WordPress or SquareSpace for all of our websites which are wonderful platforms with endless customization and ideal for self managing.

We offer WordPress or SquareSpace training sessions for website design/redesign or website package.

No, once we complete your website, you will own the design and the content. We do not offer any monthly management plans at this time.

Please be aware you will be billed monthly or annually for your hosting plan and domain name. We do not offer hosting support and it is your responsibility to manage your hosting plan and all costs associated. (We recommend Go Daddy-managed WordPress hosting plans or SquareSpace plans.)

Your satisfaction is our top priority. We offer two set of revisions at no additional cost if you are unhappy with what we have produced for you. We will ask that you provide clear and concise instructions to avoid any miscommunications and to ensure we can complete the revisions in a timely manner for you as well as for us.

If miscommunication issues occur during revisions, we will make sure to get back on track so we remain productive during the project.

We will start the process with a design consultation. Once you have decided to acquire our services, we will request the required 50 percent non-refundable deposit to begin work on your project. We will ask you to fill out a questionnaire, where we will learn all about your business and services/products you provide to your clients. We encourage you to provide examples of materials you like (logos, brochures, business cards, flyers, etc.) as well as provide colors, fonts, styles, etc, that you enjoy or would like to incorporate into your design. 

Our designer will then provide you with 3 sketches/layouts based on your questionnaire responses. You will then choose a concept and we will proceed with the initial design. Two round of revisions are included in your quote, but any changes needed after two rounds of revisions are exhausted will be billed by the hour. Once all revisions haven been applied, we will provide you with a proof and await your final approval. 

When you approve the product, we will send you the final invoice. Please note, the remainder of your balance must be received before we will release the completed product and all the necessary file formats for print and/or web.

Please allow us 2-4 weeks to complete the project.

No, all of our projects are done in house by our designers. Please note we do not do any printing, and can refer you to a reputable printing company.

Visual branding refers to the visual aspects of your business. Examples of visual aspects are your logo, your colors, fonts, graphics, styles or any other visual element that you use to promote your brand. It’s important that your visual branding is consistent.

A consistent visual identity is crucial to the success of your business, as this plays an important part of attracting a target audience. Consistent branding is simple: a business needs to use the same colors, same feel, same look, and a prominent logo on everything they put out, digital or printed.

Consistent branding helps an audience get to know your business and also gets you instant recognition when potential customers see what you are putting out. Branding should be consistent across all of your websites, social media platforms, business cards, banners, and even right down to your email signatures. You will appear unorganized and unprofessional if your branding is scattered and mixed.

Sometimes a business will make the decision to re-brand any current branding. Re-branding means that a business is creating a new visual identity, so all the existing visual branding such as your logo, colors, and messaging is being updated to your new vision. 

There are many reasons why a company may decide to re-brand, but it is crucial that once you are ready to launch your new brand, you have a strategy in hand. Be sure your new visual identity is clear and that all of your marketing materials are ready to be launched at the same time as to not confuse your current audience.

À La Digital Design knows just what you need. A mini makeover for your visual branding is known in the industry as a brand refresh.

A brand refresh is a small undertaking in comparison to a re-branding. Examples of a refresh are updates to your colors, fonts, or an update to a logo. 

The benefits of a refresh are you won’t lose any of your recognition with your current audience but at the same time it also appeals to a broader, changing audience. A refresh can aid in keeping your business relevant and can transform outdated branding.

Yes, you can hire us to write one page or all pages of your website. Our head designer holds a degree in Journalism from Indiana University and has a decade of experience in web copywriting and SEO writing.

SEO stands for search engine optimization. Search engines have bots that scan websites and index them into their search results. The better SEO ranking your website has, the higher you will show up in search engine, which means more people and potential clients may visit your website. 

Are you wondering if you need SEO for your website? Yes, we highly recommend you do. Why? To have more visibility on the web and to appeal to a larger audience.

No, we do not offer any monthly SEO plans. We are a small business with a small staff dedicated to website and graphic design. 

Although we don’t offer monthly plans, for our SEO clients, we will gladly reassess and bring your SEO up to industry standards 2-3 times a year if needed for a small fee, just contact us.

À La Digital Design does not offer SEO writing for any existing writing, because it is very difficult to successfully add SEO to materials we do not write. For any pages that require optimization, we will create new, unique and compelling SEO content.

Sorry, but we are unable to complete SEO friendly copywriting in a quick turnaround.

If you have a WordPress or SquareSpace website product, yes, we will happily install the writing on your website. We will require your permission to access the website editor in order to upload all the content onto your site. 

Please note, if your site is not WordPress or SquareSpace or it is a coded website, we will not be able to install the content. It is the client’s responsibility to have the content uploaded. You will need to contact your web designer or the person responsible for managing your website.

View Our Portfolio

À La Digital Design has designed for clients throughout the U.S. We invite you to see a sampling of some of our work.

Schedule a Free Design Consultation

À La Digital Design offers complimentary 30 minute design consultations to discuss your vision for your business!

Copyright © Andrea Long 2019